United States Patent
US Patent 7908238: Prediction engines using probability tree and…
US 7908238 · granted 2011-03-15
| Patent Number | 7908238 |
|---|---|
| Title | Prediction engines using probability tree and computing node probabilities for the probability tree |
| Filed | 2007-08-31 |
| Granted | 2011-03-15 |
| Inventor(s) | Michiel Nolet, Charles Brian O’Kelley, Boris Mouzykantskii |
| Assignee | Yahoo Inc until 2017 |
| CPC Classification | G06N7/00, G06N7/01 |
| Number of Claims | 5 |
Claims Summary
1. A computer-implemented method comprising:
providing a probability tree of nodes in which each node is associated with a tries value and a success value, and at least one node is associated with a computed probability value representative of a predicted response rate for an advertisement creative; and