United States Patent
US Patent 7505913: Method and system for customizing marketing…
US 7505913 · granted 2009-03-17
Abstract
The present server based communications system provides dynamic customization of hypertext tagged documents presented to clients accessing the system. The customization, which pertains to the content of the documents, is based on the specific requirements of a class to which the client belongs to. The class may be defined by the identity of the source which refers the client to the system. The system utilizes a database which dynamically retrieves stored data in response to a server software tool which configures the data into hypertext tagged documents. The system utilizes a dynamic token scheme to pass the identity of the referring network site from document to document to eventual purchase document accessed by the client through the hypertext tags.
| Patent Number | 7505913 |
|---|---|
| Title | Method and system for customizing marketing services on networks communicating with hypertext tagging conventions |
| Filed | 2001-02-13 |
| Granted | 2009-03-17 |
| Inventor(s) | Tobin; William J. |
| Assignee | Commerce Technology Licensing, L.L.C. |
| CPC Classification | G06Q 99/00 |
| Number of Claims | 58 |
Abstract
The present server based communications system provides dynamic customization of hypertext tagged documents presented to clients accessing the system. The customization, which pertains to the content of the documents, is based on the specific requirements of a class to which the client belongs to. The class may be defined by the identity of the source which refers the client to the system. The system utilizes a database which dynamically retrieves stored data in response to a server software tool which configures the data into hypertext tagged documents. The system utilizes a dynamic token scheme to pass the identity of the referring network site from document to document to eventual purchase document accessed by the client through the hypertext tags.
Claim 1
A method of paying a commission comprising: receiving a request for information to be displayed to a user, wherein the request includes a token associated with a graphicidentifying a Web page of a destination Web site, wherein the token corresponds to a source Web site that referred the user to the destination Web site; transmitting the Web page of the destination Web site in response to the request; determining theidentity of the source Web site or source entity from the token; and paying determining a commission to a source entity associated with the source Web site for a purchase if the user purchases a product or service after accessing the identified Web pageof the destination Web site.
Claims
58 totalA method of paying a commission comprising: receiving a request for information to be displayed to a user, wherein the request includes a token associated with a graphicidentifying a Web page of a destination Web site, wherein the token corresponds to a source Web site that referred the user to the destination Web site; transmitting the Web page of the destination Web site in response to the request; determining theidentity of the source Web site or source entity from the token; and paying determining a commission to a source entity associated with the source Web site for a purchase if the user purchases a product or service after accessing the identified Web pageof the destination Web site.