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Advertising system for the internet and local area networks
RE44566 Advertising system for the internet and local area networks
Patent Drawings:Drawing: RE44566-29    Drawing: RE44566-30    Drawing: RE44566-31    Drawing: RE44566-32    Drawing: RE44566-33    Drawing: RE44566-34    Drawing: RE44566-35    Drawing: RE44566-36    Drawing: RE44566-37    Drawing: RE44566-38    
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(14 images)

Inventor: Goldberg, et al.
Date Issued: October 29, 2013
Application: 12/754,573
Filed: April 5, 2010
Inventors: Goldberg; Sheldon F. (Las Vegas, NV)
Van Antwerp; John (Pittsfield, IL)
Assignee: Beneficial Innovations, Inc. (Las Vegas, NV)
Primary Examiner: D'Agostino; Paul A.
Assistant Examiner:
Attorney Or Agent: StrategemIP Ltd.Dupray; Dennis J.
U.S. Class: 463/42; 463/16; 463/25; 463/40; 715/718; 715/719; 725/116
Field Of Search:
International Class: A63F 9/24; A63F 13/00; G06F 17/00; G06F 19/00
U.S Patent Documents:
Foreign Patent Documents: 733983; 2918846; 3325810; 3621263; 0113022; 279297; 290207; 307925; 370146; 566454; 680173; 680179; 680235; 688489; 697613; 0747843; 0747844; 0814419; 843272; 871132; 0875843; 1126715; 2034995; 2121569; 2141907; 2183882; 2185670; 2205188; 2207314; 2256549; 2281434; 6418380; 03-204259; 6314184; WO 88/04507; WO 90/07844; WO 92/12488; WO 93/09631; WO 93/15466; WO 93/19427; WO 94/14281; WO 95/31069; WO 96/24213; WO 96/30846; WO 96/30864; WO 96/34466; WO 96/36141; WO 97/07656; WO 97/21183; WO 97/26061; WO 99/23568; WO 99/39281; WO 00/24484; WO 2007/079395
Other References:









Abstract: The present invention is an information service and advertising providing system for presenting interactive information services together with interactive advertising on a communications network such as the Internet and LANs. The information service may be a game played interactively on the network while advertising is communicated between users and an advertising network node. However, other interactive services, such as are available on the Internet, are also accessible for concurrent use with advertising presentations. Advertising or promotionals may be selectively presented to users by comparing archived user profiles with demographic profiles of desired users. User responses to advertising may be used for evaluating advertising effectiveness such as for test or microtarget marketing. Compensation to users for viewing advertising may also be provided. For instance, users may be provided with subsidized Internet access for receiving advertising while concurrently interacting with an Internet service. Users may also be provided with various games and/or game tournaments via interactive network communications. Thus, users may respond to advertising while being entertained (e.g., via games), or while interacting with another network service. REEXAMINATION RESULTS The questions raised in reexamination proceeding No. 90/011,117, filed Jul. 27, 2010, have been considered, and the results thereof are reflected in this reissue patent which constitutes the reexamination certificate required by 35 U.S.C. 307 as provided in 37 CFR 1.570(e) for ex parte reexaminations, or the reexamination certificate required by 35 U.S.C. 316 as provided in 37 CFR 1.997(e) for inter partes reexaminations.
Claim:
Description:
 
 
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