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Added-revenue off-site targeted internet advertising
7822639 Added-revenue off-site targeted internet advertising
Patent Drawings:Drawing: 7822639-3    Drawing: 7822639-4    
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Inventor: Shkedi
Date Issued: October 26, 2010
Application: 10/996,491
Filed: November 24, 2004
Inventors: Shkedi; Roy (New York, NY)
Assignee: Almondnet, Inc. (New York, NY)
Primary Examiner: Van Bramer; John
Assistant Examiner:
Attorney Or Agent: Hoffman; Louis J.
U.S. Class: 705/14.73; 705/14.16; 705/26
Field Of Search: 705/14; 705/26
International Class: G06Q 30/00
U.S Patent Documents:
Foreign Patent Documents: WO 98/34189; WO 00/16529; WO 00/54201; WO0016529; WO 01/15405
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Abstract: A super-saturation method for information-media substantially relates to a three-body cooperation to direct information to an electronic media consumer (reader, surfer, viewer, listener, etc.). Embodiments of the present invention facilitate a first media body substantially offering out of context information placement using a second cooperating media body. A facilitator body preferably guarantees that a consumer of the second media is a known consumer of the first media. Accordingly, the second media body presents an out of context information placement. For example, an exclusive members-only Internet site "AAA" is oversubscribed with potential paying advertising content at $100 CPM. This exclusive site then offers unfulfilled advertisers an option to present their advertisements to certified "AAA" viewers, albeit on a non-AAA Internet site, for $50 CPM. The facilitator locates a certified AAA viewer at an Internet site "BBB" that normally charges $30 CPM. A facilitated contract(s) between AAA, BBB, and the facilitator divides a new revenue stream of $20 CPM between them--and each of the three bodies benefit.
Claim: The invention claimed is:

1. A method of securing revenue from offsite targeted Internet advertising comprising: (a) with a computer, automatically creating records of a multitude of visitorcomputers that visit a first Internet site using a tag on each of such visitor computers; (b) automatically facilitating direction of at least one off-site advertisement to visitor computers visiting a second Internet site as a consequence ofcomputer-determining, using the tags and the records, that the visitor computers have visited the first Internet site, which off-site advertisement concerns at least one offering of a third-party advertiser that has paid to display said advertisement onvisitor computers that have visited the first Internet site and has displayable subject matter that is targeted to visitors of the first Internet site based on visitor profile information connected to the tag; and (c) as a result of the acts in parts(a) and (b), automatically computer-causing the first Internet site to receive revenue from the off-site advertisement being directed to the visitor computers that have visited the first Internet site.

2. The method of claim 1 wherein part (a) further comprises computer-placing the tag without any expression of the visitor's consent to divulge information.

3. The method of claim 1 wherein part (a) further comprises automatically creating the records using the tag without any expression of the visitor's consent to divulge information.

4. The method of claim 1 wherein part (a) is done as a result of computer-determining that each of the visitor computers recorded using the tag has visited a predetermined part of the first Internet site.

5. The method of claim 1 wherein part (a) is done as a result of computer-determining that each of the multitude of visitor computers that visit the first Internet site has performed a certain activity while on the first Internet site.

6. The method of claim 5 wherein part (a) is done as a result of computer-determining that each of the visitor computers recorded using the tag has conducted some specific action at a select location on the first Internet site.

7. The method of claim 1 wherein part (a) comprises computer-placing cookies on the visitor computers.

8. The method of claim 1 wherein the acts of part (a) and part (b) are done by the proprietor of the first Internet site.

9. The method of claim 8 wherein part (b) is done under contract with a proprietor of the second Internet site.

10. The method of claim 8 further comprising the proprietor of the first Internet site automatically computer-causing the proprietor of the second Internet site to receive revenue from direction of the advertisements to the visitor computersthat visit the second Internet site and that have been computer-determined, using the tags and the records, to have visited the first Internet site.

11. The method of claim 1 wherein the acts of part (a) and part (b) are done by a third-party facilitator that has a contract with the proprietor of the first Internet site and a proprietor of the second Internet site.

12. The method of claim 11 further comprising the facilitator automatically computer-causing the proprietor of the second Internet site to receive revenue from direction of the advertisements to the visitor computers that visit the secondInternet site and that have been computer-determined, using the tags and the records, to have visited the first Internet site.

13. The method of claim 1 wherein the offsite advertisements are directed to the visitor computers that have been computer-determined, using the tags and the records, to have visited the first Internet site, to be displayed using webtelevision.

14. The method of claim 1 wherein the offsite advertisement is computer-directed to a browser page of the computers, which browser page also contains content of the second Internet site.

15. The method of claim 1 wherein part (c) comprises computer-causing the proprietor of the first Internet site to receive revenue calculated on a CPM (cost per thousand impressions) basis.

16. The method of claim 1 wherein part (c) comprises computer-causing the proprietor of the first Internet site to receive revenue calculated on a fixed-fee per advertisement basis.

17. The method of claim 1 wherein part (c) comprises computer-causing the proprietor of the first Internet site to receive revenue calculated as a percentage of a transaction resulting from display of the advertisement.

18. The method of claim 1 wherein part (c) comprises computer-causing the proprietor of the first Internet site to receive a portion of a premium price, as compared to the usual price charged for advertising on the second Internet site, paid bythe third-party advertiser for causing the targeted advertisement to be computer-transferred to the computers that have been computer-determined, using the tags and the records, to have visited the first Internet site.

19. The method of claim 18 wherein part (a) further comprises computer-placing the tag without any expression of the visitor's consent to divulge information.

20. The method of claim 18: (i) wherein part (c) comprises computer-causing the proprietor of the first Internet site to receive a part of the premium above the usual second-site advertising price; and (ii) further comprising computer-causingthe proprietor of the second Internet site to receive an advertising price that is lower than the premium price paid by the third-party advertiser but higher than the usual second-site advertising price.

21. The method of claim 20 further comprising a third-party facilitator computer-charging the third-party advertiser the premium price and retaining a portion of the premium price.

22. The method of claim 18 wherein part (a) comprises computer-placing cookies as a result of computer-determining that the visitor computer visiting the first Internet site has performed a certain activity while on the first Internet site.

23. The method of claim 22 wherein: (i) part (a) comprises computer-placing the tag without any expression of the visitor's consent to divulge information; and (ii) part (c) comprises computer-causing the proprietor of the first Internet siteto receive the revenue for the advertisement being computer-directed to a browser page of the visitor computers, which browser page also contains content of the second Internet site.

24. A method of securing revenue from offsite targeted Internet advertising comprising: (a) computer-causing creation of electronic records of visitor computers that visit a first Internet site, using a tag on each of said visitor computers; (b) computer-facilitating delivery to visitor computers visiting a second, different Internet site of advertisements sold, for a first price, for placement on visitor computers that have visited the first Internet site; and (c) computer-causing theproprietor of the second Internet site to receive revenue from direction of the advertisements to the visitor computers visiting the second Internet site as a consequence of computer-determining, using the tags and said electronic records, that suchvisitor computers have visited the first Internet site; (d) wherein the advertisements concern at least one offering of a third-party advertiser; (e) wherein the revenue received by the second Internet site is in an amount less than the first price forthe advertisements; and (f) wherein the proprietor of the first Internet site retains at least part of the difference between the first price and the revenue received by the proprietor of the second Internet site.

25. The method of claim 24 further comprising the proprietor of the first Internet site selling the advertisements through a facilitator that has access to the third-party advertisers, who are prepared to pay fees for advertising their productsor services on the Internet.

26. The method of claim 25 wherein the facilitator is an advertising agency.

27. The method of claim 24 wherein part (a) is done by the operator of the first Internet site.

28. The method of claim 24 wherein part (a) comprises computer-placing cookies on the visitor computers.

29. The method of claim 24 wherein part (a) is done with respect to visitor computers that visit a specific location of the first site.

30. The method of claim 24 wherein part (a) is done with respect to visitor computers that visit the first Internet site for a predetermined amount of time.

31. The method of claim 24 wherein part (a) is done with respect to visitor computers that have conducted some specific action on the first Internet site.

32. The method of claim 24 wherein the first price is calculated on a per-impression basis.

33. The method of claim 24 wherein the first price is calculated as a percentage of a transaction resulting from display of the advertisement.

34. The method of claim 24 wherein part (c) is done by a facilitator that has a contract with the proprietor of the second Internet site.

35. The method of claim 34 wherein the facilitator also is an agency that has access to the third-party advertisers, who are prepared to pay fees for advertising their products or services on the Internet.

36. The method of claim 24 wherein part (c) is done by the proprietor of the first Internet site.

37. The method of claim 24 wherein the subject matter of the advertisements relates to content of the first Internet site but not to content of the second Internet site.

38. The method of claim 37 wherein the advertisements are directed visitor computers determined to have visited the first Internet site, by the operator of the second Internet site computer-causing the advertisements to be dropped into browsersof said visitor computers, for display on said visitor computers.

39. The method of claim 37 wherein the advertisements are directed to the visitor computers determined to have visited the first Internet site, by the operator of the second Internet site computer-directing the browsers of said visitorcomputers to fetch the advertisements from an ad server not owned by the proprietor of the second Internet site, for display on said visitor computers.

40. The method of claim 24 wherein computer-determining, using the tags and the electronic records, which visitor computers have visited the first Internet site is done by the operator of the second Internet site in conjunction with afacilitator.

41. The method of claim 24 wherein computer-determining, using the tags and the electronic records, which visitor computers have visited the first Internet site is done by the operator of the second Internet site in conjunction with theoperator of the first Internet site.

42. The method of claim 24 wherein the advertisements are directed to the visitor computers determined to have visited the first Internet site based only on computer-determining, using the tags and the electronic records, which visitorcomputers have visited the first Internet site, without using profile information outside the tags.

43. The method of claim 24 wherein the advertisements are directed to the visitor computers determined to have visited the first Internet site by computer-causing the advertisements to be transferred to the visitor computers for display on abrowser page, which browser page also contains content of the second Internet site.

44. The method of claim 24 wherein the advertisements are directed to the visitor computers determined, using the tags and the electronic records, to have visited the first Internet site, for display using web television.

45. The method of claim 24 wherein part (c) comprises computer-causing the proprietor of the second Internet site to receive the revenue and further comprising computer-charging the third-party advertisers for causing direction of theadvertisements to the visitor computers that visit the second Internet site and that have been computer-determined, using the tags and the electronic records, to have visited the first Internet site.

46. The method of claim 45 wherein the advertisements are directed to the visitor computers based only on of computer-determining, using the tags and the electronic records, which visitor computers have visited the first Internet site, withoutusing profile information outside the tags and the records.

47. The method of claim 24 further comprising the proprietor of the first Internet site selling the advertisements and causing some of the advertisements to be displayed while the visitor computers are visiting the first Internet site andwherein the act of causing direction of the advertisements being to the visitor computers visiting the second Internet site as a consequence of computer determining, using the tags and said electronic records, that such visitor computers visited thefirst Internet site is done with respect to others of the advertisements sold by the proprietor of the first Internet site.

48. The method of claim 47 wherein: (i) part (a) comprises computer-placing cookies on the visitor computers that visit the first Internet site; (ii) the subject matter of the other advertisements relates to content of the first Internet sitebut not to content of the second Internet site; (iii) computer-causing display of others of the advertisements comprises computer-causing the advertisements to be transferred to the visitor computers for display on a browser page, which browser pagealso contains content of the second Internet site; and (iv) computer-causing display of others of the advertisements is done based only on computer-determining, using the tags and the electronic records, which visitor computers have visited the firstInternet site, without using profile information outside the tags.
Description:
 
 
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