Resources Contact Us Home
System and method for selecting search listing in an internet search engine and ordering the search listings

Image Number 15 for United States Patent #7984050.

Provided is a keyword advertising system for extracting search listings in response to a search request. The system comprises a memory for storing a search information database; a bid control module selecting a predetermined number of search listings primarily according to the bid amount and an estimated advertising period; a ranking module generating an ordered search result list; and a computation control module computing the advertising period for the received bids. The ranking module orders the selected search listings in the search result list according to the selected search listings' respective bid amounts and the estimated advertising period and the computation control module estimating advertising costs uses the bid amount of the advertiser and average number of clicks information during a predetermined previous period. The computation control module further calculates the estimated advertising period using deposit from the advertiser and the estimated advertising costs. The search information database stores at least one bid received from advertisers, the at least one bid being associated with a cost per click advertising, the each bid being associated with a keyword, a bid amount and a search listing.

  Recently Added Patents
Storage apparatus and storage apparatus management method performing data I/O processing using a plurality of microprocessors
Pyroelectric detector, pyroelectric detection device, and electronic instrument
Victim port-based design for test area overhead reduction in multiport latch-based memories
Arrangements and method relating to communication bearers
Stackable clothes drying apparatus
Methods and systems for creating a tail risk hedge index and trading derivative products based thereon
  Randomly Featured Patents
Method and system for communicating selected search results between first and second users over a network
Known good die removal method and apparatus
VLSI chip macro interface
Digital broadcast receiver capacity signalling metadata
Methods and apparatus to determine effects of promotional activity on sales
Method and apparatus for mismatched shaping of an oversampled converter
Recording/erasing prevention device
Copying machine and copying method
Oxidation corrosion resistant superalloys and coatings
High speed, card edge connector