Resources Contact Us Home
Browse by: INVENTOR PATENT HOLDER PATENT NUMBER DATE
 
 
System and method for selecting search listing in an internet search engine and ordering the search listings










Image Number 14 for United States Patent #7984050.

Provided is a keyword advertising system for extracting search listings in response to a search request. The system comprises a memory for storing a search information database; a bid control module selecting a predetermined number of search listings primarily according to the bid amount and an estimated advertising period; a ranking module generating an ordered search result list; and a computation control module computing the advertising period for the received bids. The ranking module orders the selected search listings in the search result list according to the selected search listings' respective bid amounts and the estimated advertising period and the computation control module estimating advertising costs uses the bid amount of the advertiser and average number of clicks information during a predetermined previous period. The computation control module further calculates the estimated advertising period using deposit from the advertiser and the estimated advertising costs. The search information database stores at least one bid received from advertisers, the at least one bid being associated with a cost per click advertising, the each bid being associated with a keyword, a bid amount and a search listing.








 
 
  Recently Added Patents
High order continuous time filter
Semiconductor device having a triple gate transistor and method for manufacturing the same
Method, preprocessor, speech recognition system, and program product for extracting target speech by removing noise
Selective facsimile denial
Modulators of cystic fibrosis transmembrane conductance regulator
Inter vehicle communication system
Flexible pouch
  Randomly Featured Patents
Earring with selectable decorative element
Dispenser for roll of tape
Pad layouts of a printed circuit board
Mounting for power toothbrush
Cold normal metal and HTS NMR probe coils with electric field shields
Antifungal proteins, DNA coding therefore, and hosts incorporating same
Spectral domain optical coherence tomography system
Digital recorder with trick play operation
Shoe insole
Semiconductor component having a semiconductor die and a leadframe