Resources Contact Us Home
Browse by: INVENTOR PATENT HOLDER PATENT NUMBER DATE
 
 
System and method for selecting search listing in an internet search engine and ordering the search listings










Image Number 13 for United States Patent #7984050.

Provided is a keyword advertising system for extracting search listings in response to a search request. The system comprises a memory for storing a search information database; a bid control module selecting a predetermined number of search listings primarily according to the bid amount and an estimated advertising period; a ranking module generating an ordered search result list; and a computation control module computing the advertising period for the received bids. The ranking module orders the selected search listings in the search result list according to the selected search listings' respective bid amounts and the estimated advertising period and the computation control module estimating advertising costs uses the bid amount of the advertiser and average number of clicks information during a predetermined previous period. The computation control module further calculates the estimated advertising period using deposit from the advertiser and the estimated advertising costs. The search information database stores at least one bid received from advertisers, the at least one bid being associated with a cost per click advertising, the each bid being associated with a keyword, a bid amount and a search listing.








 
 
  Recently Added Patents
Laboratory spatula
Therapeutic rinse in a self-heating package
Composite conductive pads/plugs for surface-applied nerve-muscle electrical stimulation
Method and apparatus for modeling computer program behaviour for behavioural detection of malicious program
Display screen or portion thereof with graphical user interface
Method for detecting directions of regularity in a two-dimensional image
Character input device and program for displaying next word candidates based on the candidates' usage history
  Randomly Featured Patents
Packaging article having heat seal layer containing blend of hyperbranched and semicrystalline olefin polymers
Adipogenic differentiation of human mesenchymal stem cells
Phased-array optical whispering gallery mode modulation and method
1-methyl-15.alpha.-(1-oxyalkyl)androsta-1,4-diene-3,17-diones, processes for their production, and pharmaceutical preparations containing them
Tape circuit board and semiconductor chip package including the same
Turbine inter-stage gap cooling and sealing arrangement
Laser beam homogenization by scanning a beam onto a mask
Cooker
Stand for pen or pens
Chamfered hard pack for rod-shaped smoking articles and blank for making the same