Image Number 9 for United States Patent #7699223.
An apparatus for collecting and transmitting a retail data comprising a barcode data of the products purchased over each transaction. The apparatus comprises a terminal device that has loaded onto it a retail information collection application that receives, stores, processes, and transmits the retail data. Financial data such as credit card numbers and personal identification numbers are removed from the retail data before it is encrypted and transmitted over a network to a retail database. Clients including but not limited to goods suppliers and goods manufacturers may view retail data, including sales history and sales performance, on one or more products.