Image Number 7 for United States Patent #7426508.
Systems and methods for delivering Web content are provided. The systems and methods include a mechanism for providing interest data that may be applied to filter Web content at the provider side. A hierarchical data set of user-identified interests in received from the user's Web client. The hierarchical data set is parsed, and responsive thereto, one or more keyword attribute values are extracted from the hierarchical data set. The extracted keyword values are applied to filter content for delivery to a requesting Web client.