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Market research booklet

Image Number 3 for United States Patent #4506913.

A product opinion research booklet having the following in sequence: a cover sheet, plural folded pages having their free edges bound to the cover sheet, and a summary sheet. The folded pages have, on the inside, an advertisement on one surface and questions relating to the product advertised on the facing surface. The booklet structure, together with the order of presenting the information, requires the respondent to answer questions in the sequence desired by the party making the opinion research survey.

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